FABIOLA DIAMOND

fabioladiamond1@gmail.com

CAREER HIGHLIGHTS

  • I have created and implemented marketing strategies to increase customer acquisition and conversion, generating over $1 Million in online sales over time for a niche product in the beauty industry.

  • I Managed  SEO, SEM, and SMM strategies to increase conversion and brand visibility worldwide, opening new markets in South America, Asia, and Europe.

  •  I am a published author from CA PRESS –the division of Penguin-Random House

  • I am the founder and CEO of Fab Necessities, LLC. The company that manufactures sells and promotes niche beauty products.

  • I have strong Marketing Analytic skills to increase ROI

SKILL AND ABILITIES

  • Seasoned Digital Marketing Strategist with a proven record in growing online sales.

  • High Analytical skills for business growth. Google Analytics, Search Console, SEMrush among other Matketing metrics software.

  • Over twelve years of experience  managing operations across different E-commerce platforms: BigCommerce, Shopify, Squarespace, WordPress, EBay, Amazon, Google Shopping and more

  • Experienced in Customer Acquisition and Retention, Email Marketing, and  Social Media Marketing

  • I have strong Marketing Analytic skills  to increase ROI

 WORK EXPERIENCE

FABNECESSITIES LLC -

From 2008 – to Present

Founder and CEO at Fab Necessities LLC. From May 2008 NYC
Creator of a niche product NoseSecret®

Responsibilities:

  • I implemented innovative marketing strategies to drive traffic.

  • I generated sales of over $1 Million and 40K customers of which 30% had been turned into repeat customers.

  • I was responsible for the daily operations of the online store NoseSecet.com, managing website updates and functionality, shipping, inventory, customer support, Intellectual Property, and reporting.

  • I maximized website performance using platforms such as BigCommerce, Shopify, Square Space, and WordPress.

  • Managed Social Media branding and Marketplace performance on Amazon marketplace, eBay, Etsy, and Poshmark.

  • Directed a group of Web developers, social media, and SEO providers to increase visibility and conversion.

  • I was in charge of inventory and scheduling production with the brand manufacturer.

  • Created weekly, monthly, and annual reports to identify performance and profitability.

  • FABIOLADIAMOND.COM

Digital Marketing and E-commerce consultant

From 2016 – to Present

  • Supporting small businesses in the process of creating and building their online presence for profitability.

  • Creating road maps for launching new brands, including manufacturing, operations, marketing, inventory, shipping, and brand protection.

  • Performing in-depth website analysis for online business owners and developing strategies that increase traffic and conversion.

  • Identifying front-end website opportunities and flaws that can improve or affect conversion.

  • Serving as a liaison between business owners and vendors to accelerate the implementation of new strategies.

Employment History

BuyMeBeauty.com - Affiliate Marketing Manager

Avenue.com - Affiliate Manager

Dazzle LLC - Online Marketing Assistant

EDUCATION

Master of Science - Digital Marketing - New York University

Bachelor of Science - Mass Media Communication and Journalism

Experience managing different e-commerce platforms such as BigCommerce, Shopify, Squarespace, and WordPress.

Other programs and software: Photoshop, Canva, Mailchimp, Google Analytics, Google Search Console, AdWords, Hootsuite, and Social Media outlets.

 

Other programs and software I use:

Photoshop, Canva, Mail Chimp, Google Analytics, Google Search Console, SEMrush, AdWords, WordPress, and other eCommerce apps.

Social Media for Business: Facebook Ads, Instagram, Pinterest, Twitter, and YouTube.

Extensive experience in Customer Service and Sales.